How does Kama Raja work?

How does Kama Raja work?

Kama Raja is based on the findings of Ayurveda, the world's oldest medical system. Herbs from throughout India are formulated into a blend that nourishes and stimulates the nervous system to relieve effects of stress, restores core energy by increasing hemoglobin production and removing toxins, stimulates liver functions to improve strength and stamina, elevates testosterone levels to intensify virility, stimulates the hypothalamus and pituitary glands to release growth hormone and boost sperm production, nourishes the reproductive system, makes erogenous zones more sensitive and promotes blood flow to the extremities to increase libido, enhances release of metabolic energy to "warm the loins", and calms the mind to avert premature ejaculation.more information: kama raja

Kama Raja - Natural Remedy for Erectile Dysfunction

Producer: Ivanhoe Broadcast News

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Kama Raja

In order for erection to occur, the nerves of the penis must be functioning properly, blood circulation to the penis must be adequate, and there must be stimulus from the brain. If there is something interfering with any or all of these conditions, a full erection is not possible.

Common causes for erectile dysfunction include diseases that affect blood flow and nerves, psychological factors such as stress, depression, and performance anxiety, and injury to the penis.

According to the National Institutes of Health, a majority of men at some point in their life experience occasional failure to achieve erection which can occur for a variety of reasons such as drinking too much alcohol or from being extremely tired.

Failure to achieve erection less than 20% of the time is not unusual and medical treatment is rarely needed. But the causes for this minor problem might lead to a permanent condition where failure to achieve erection occurs more than 50% of the time.

Once this stage of erectile dysfunction is reached, medical treatment is required to reverse the situation. Approximately 5 percent of 40-year-old men and between 15 and 25 percent of 65-year-old men experience erectile dysfunction on a long-term basis.

Western medicine relies on aggressive prescription drugs and surgery to deal with many problems related to sexual dysfunction. Unfortunately, these methods often result in unwanted and even dangerous side effects. Non-medical methods of penis enhancement through exercise using weights, straps, rings, and pumps have proven destructive to muscle tissue.

And natural pills provide fleeting, inconsistent results. Ayurveda, the science of life, prevention and longevity, is the oldest and most holistic and comprehensive medical system available. Its fundamentals can be found in Hindu scriptures called the Vedas - the ancient Indian books of wisdom written over 5,000 years ago. Ayurveda uses the inherent principles of nature to help maintain health in a person by keeping the individual's body, mind, and spirit in perfect equilibrium with nature.

India Herbs has a seasoned group of Ayurvedic doctors specialized in Vajikarana, one of the eight major specialties of Ayurveda. Vajikarana is "a process or a drug, which make a man sexually as strong as a horse and able to copulate for long and frequently with many wives and partners." Vajikarana prescribes the therapeutic use of various aphrodisiacs and tonic preparations for enhancing the reproductive capabilities and vigor of men while strengthening the body and overall well-being.

India Herbs' Vajikarana doctors combine a proprietary herbal formula based on centuries' old wisdom with advice on diet, exercise, mental training, and relaxation to help men reach their peak and overcome sexual concerns through safe, natural means. Results: The precise combination of ingredients in Kama Raja along with a mind-body focus precisely addresses the sexual concerns of men!

more information @ http://www.kamaraja.com/index.htm?aff=dreddyclinic

The Truth About Cancer

The Truth About Cancer

The CDC just reported that only ½ to 1% of metastatic cancer patients live longer than 5 years. Another published article in Current Cancer Research stated that chemotherapy is now credited with remissions in only 7% of cancer cases. We can drastically increase these numbers. Global Healing Center has developed an individual or complementary approach, which is now available to you.
For many years, the focus on cancer treatment has centered on destroying the cancer cells. While reducing tumor burden can be of benefit, chemotherapy, radiation therapy, and surgery do not, in most instances, cure cancer. In order to cure cancer one must change the underlying causes of the disease.

Nutrition supplements and diet therapy help to change the underlying causes of cancer, and thus help the patient's "host defense mechanisms" better fight off the cancer cells. Comprehensive cancer treatment should always include an aggressive nutritional component as part of the overall therapy.

THE TRUTH ABOUT CANCER
Cancer- You have read about it - You hear about it -You see it on TV --- But there is one thing you are never told --- the TRUTH.

You are never told the truth about the incidence of cancer. It is growing by leaps and bounds. In 1960 1 out of 4 people had cancer. Today it is 1 out of 3. Soon it will be 1 out of 2. In just the last 30 years the incidence of cancer has gone up a shocking 40%. This year, well over 1,250,000 Americans will get cancer. And all of this while Americans are spending mega billions of dollars on cancer treatment and research.

You are never told the truth about cancer death. Death from cancer is on a rapid rise. It has now overtaken heart disease as America's # 1 killer. This year, over 650,000 Americans will die with cancer in spite of the best therapy that conventional medicine has to offer.
You are never told the truth about what causes cancer. usually it is caused by toxic chemicals, not only by tobacco, but primarily industrial chemicals, pollutants, & radioactive substances in our food, water, air, homes, & workplace. Recently, the FDA found significant traces of 60-80 pesticides in the average American food shopping basket. Incredibly, the government did nothing.

You are never told the truth about cancer prevention. We can lower our risk of cancer by eliminating carcinogens from our food, water, air, homes, and workplace. There is valid scientific evidence that we can now significantly lower the risk of cancer by purging the body of all toxins then go on a healthy diet and exercise regularly.

You are never told the truth about conventional cancer therapy. For decades, the cancer establishment has foolishly relied on the crude and primitive treatments of surgery, radiation, and chemotherapy as their only weapons. These therapies are generally very dangerous, toxic, and inefficient, but highly profitable for the conventional medical field. Many knowledgeable doctors say that radiation & chemotherapy is murder.

They never tell you that Europe, China, and other countries are far ahead of the U.S. in the prevention and cure of cancer. Those therapies that are successful in other countries are not allowed in the U.S. So much for physicians trying to heal you and the FDA protecting you.
You are never told that radiation & chemotherapy is a brew of deadly poisons. Like surgery & radiation, the goal of chemotherapy is to purge the body of cancer by destroying cancer cells. Because the cancer cells divide more rapidly than normal cells, chemotherapeutic agents target rapidly dividing cells.

You are never told other cells, such as those in the hair follicles, intestinal lining, & bone marrow, are also seriously affected. It destroys the hair follicles and fast-growing epithelial cells lining the digestive tract. This is why chemotherapy usually results in hair loss & gastrointestinal illness. The truth is, we are not winning the war against cancer.

Over the last 38 years chemotherapy has been unsuccessful in most cases to treat Cancer. Chemotherapy is still not approved by the FDA and continues to be in field trials. There is only one way to successfully treat Cancer and degenerative diseases and that is through the use of a whole body approach. You cannot drug a body into health. You must nourish the body, mind and soul. Cancer is a systemic disorder, which means it is in the whole body. It simply manifests itself in a particular organ or site. This is typically one's genetically weak link. This is why you cannot cut an organ out. 96% of all cancer survivors of chemotherapy have a relapse after 5 years. Cancer is an anaerobic organism (without oxygen), which thrives in acidic, low oxygen, dark, moist environment.

Cancer feeds on glucose and secretes lactic acid as a by-product. The liver then converts this lactic acid back into glucose, so you end up with a viscous cycle of the cancer feeding itself. In order to stop Cancer growth you must change the body to an alkaline state, provide high levels of oxygen to the tissues and cut off the supply of glucose to the tumor-these are just a few of many techniques.

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Win the Winter

By Dr.Savitha Suri
Long nights, short days, sparkling snow flakes and people dressed in warm clothes are the images evoked for the word winter. The winter season is marked as Hemanta ritu and Sisira ritu in ayurveda. Hemanta ritu starts from mid November and ends in mid January.

This falls in southern solstice which is called as visarga kala or dakshinayana in ayurveda. Sisira ritu starts from mid January and lasts till middle of march. Sisira ritu falls in Northern solstice which is called as Aadana kaala or uttaraayana.Winter causes health problems when adequate precautions and safety measures are not taken.

But winters can be enjoyed to full extent when we alter our diet and lifestyles a little as nature desires. As we are part of nature these changes help us to face the seasonal changes without much serious health problems.Beat the winter time BluesFew experience a condition called Winter Time Blues. This condition precipitates symptoms like increase in appetite, craving for sweets, chocolates or starchy foods, weight gain, mild depression, irritability and short temper. This condition is well marked in persons who live in places which experience long severe winter.

In winter the agni or body fire increases with the support of vata . Hence there will be a marked increase in appetite. The frequency of food consumption increases. We should keep a watch on the type of food we consume to satisfy our appetite during winter. Avoid consumption of junk foods, too much of sweets and oil food as these lead to weight gain.

Simple remedies for this condition are exposing our body to sunlight, exercising for 30 minutes and using bright light when you are indoorsPamper your skin during winterDuring winter skin can not replenish its moisture naturally due to less humidity in air. Low humidity due to indoor heating, hot showers and bath exaggerates this condition and skin is bound to become dry and irritated. Dry skin tends to crack and bleed. Cracked skin looses its ability to protect the body and increases the risk of infection.

The best ways to keep the skin soft, healthy and moisturized are
• Avoid long hot showers and bath.
• Quick three minutes bath is advisable.
• Use moisturizing body wash.
• Apply petroleum jelly on tough areas like knees, elbows and heels .
• Apply lip balm to prevent cracking.
• Twenty to 30 minutes of aerobic exercise three times a week can give your skin a healthy glow
• Ayurveda stresses on massaging body with oil during winterSpecial care for your face

Avoid washing your face repeatedly. This washes off natural oils from our skin and makes the skin dry, scaly and wrinkled. Use luke warm water instead of hot water to wash face. Apply moisturizer lotion if you feel dryness on skin. Apply sun screen lotion to exposed parts of body and face when you go out in sun.Preventing cold and cough in winter.

Consume well balanced good nutritious food, exercise thrice in a week and sleep well to keep up natural resistance. Avoid direct contact with those who have colds and wash your hands frequently.HypothermiaHypothermia is a drop in body temperature to 95 degrees Fahrenheit or less than this. This can be fatal if not detected promptly and treated properly. Any body can be the victim of hypothermia.

The elderly are at the highest risk as their bodies do not adjust to the changes in temperature quickly. This condition takes few days to few weeks to develop. A temperature of 60F to 65 F can trigger this condition. A drop in body temperature triggers fatal responses from body. The blood vessels near the body surface narrow to prevent heat loss. Muscles tighten to generate heat. Person affected by hypothermia will be having symptoms like shivering, drowsiness, slurred speech, week pulse, slow heart beat, slow and shallow breathing.
If the body temperature falls down below 86 F he may slip into coma.

Do not try to treat a person with hypothermia at home. Immediately shift him to hospital as soon as you notice the symptoms. Do not give alcoholic beverages and do not give him hot water bath.In ayurveda it is advised to drink hot water, wear warm clothes and to stay near fire place at indoors in winter to prevent this condition

FrostbiteThe exposed areas of body like face, feet, wrists and hands are affected by frost bite. The skin on the affected part becomes white, stiff and feels numb.Warm the affected parts gradually. Wrap the area with warm clothes or keep the affected hands under arm pits and seek the medical attention immediately. Do not rub the affected areas as it may damage the underlying tissues.Protect your tiny tots from cold.

Children are usually thrilled to go outside irrespective of weather conditions. To ensure that these tiny tots have a safe and fun winter, take some simple measures to keep them warm and unharmed both inside and outside. Ensure that they stay warm while waiting for school bus in low temperature conditions. Keep them as dry as possible in cold weather and make them to wear properly fitting warm clothes. Cover their head, face and neck as much as possible. Inadequate head protection lead to loss of almost half of body heat . Don’t allow them to overexert and sweat. Sweating cools the body which is hazardous in winter and it becomes difficult to warm up again. Keep them well hydrated as they may not drink sufficient water in winter due to less thirst.Other general precautions by Red Cross for winter.

Dress in layers so you can adjust to changing conditions. Avoid overdressing or overexertion that can lead to heat illness.Most of your body heat is lost through your head so wear a hat, preferably one that covers your ears.Mittens provide more warmth to your hands than gloves.Wear waterproof, insulated boots to help avoid hypothermia or frostbite by keeping your feet warm and dry and to maintain your footing in ice and snow.

Get out of wet clothes immediately and warm the core body temperature with a blanket or warm fluids like hot cider or soup. Avoid drinking caffeine or alcohol if you expect you or someone you are trying to help has hypothermia or frostbite.Recognize the symptoms of hypothermia that can be a serious medical condition: confusion, dizziness, exhaustion and severe shivering. Seek medical attention immediately if you have these symptoms.Recognize frostbite warning signs: gray, white or yellow skin discoloration, numbness, waxy feeling skin. Seek medical attention immediately if you have these symptoms.

Daily routine for winter
1. Tickle your taste buds with sweet, sour and salt tastes.
2. Satisfy your appetite with hot soups, milk and balanced food.
3. Pamper your body with mild oil massage.
4. Always wear warm clothes.Home made natural scrub for winter.? Mix yellow gram (channa), green gram (moong) , fenu greek seeds (methi) in equal proportion. Get this mixture floured. Use this flour as scrub while taking bath instead of soap and body washes.? Mix few drops of coconut oil in little water. Rub this all over body at the end of bath or shower. Dab the body with towel. This helps to increase the moisture of skin naturally.

We wish you a healthy winter. Have a great winter
Dr.Savitha Suri has been an Ayurvedic Practitioner since 1989. After getting a graduation degree in ayurveda (Bachelor of Ayurvedic Medicine and Surgery) in 1988 from University of Mysore, India, she started practising ayurveda . Her articles about ayurveda have been published in news papers and websites. She is a regular health columnist to a regional news paper.Dr.Savitha Suri lives in Mysore , Karnataka, India.

She gives consultations in Mysore and also in Bangalore, the silicon valley of India.
http://www.ayurhelp.com/
email doctor@ayurhelp.com
Article Source: http://EzineArticles.com/?expert=Dr.Savitha_Suri

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Ayurveda Regimen for Winter Depression.

By Dr.Savitha Suri

Long nights, short days, sweaters, warm clothes and chilly weather make many of us sick and depressed. This depression which surfaces especially in winter is a Seasonal Affective Disorder (SAD) and is often called as winter Time Blues or Winter depression.

The exact cause for this depression is as of yet unclear. But yet few scientists believe lack of exposure to sunlight as the reason for this disorder.

The symptoms of winter depression are tendency to over eat, craving for carbohydrates and sweets and weight gain.Had our ancestors observed this change in humans? The answer is yes. Have they recommended any remedies?

Yes, they have recommended simple and effective natural remedies to overcome Seasonal Affective Disorder. They have laid down explicit guidelines about diet and lifestyles which have to be followed according to seasons.

The winter season is marked as Hemanta ritu and Sisira ritu in ayurveda. Hemanta ritu starts from mid November and ends in mid January. This falls in southern solstice which is called as visarga kala or dakshinayana in ayurveda. Sisira ritu starts from mid January and lasts till middle of march. Sisira ritu falls in Northern solstice which is called as Aadana kaala or uttaraayana.The response of human body to this season is very well explained in ayurveda. People will have increased strength and their digestion capacity is increased .

This is marked by increased hunger. These symptoms are caused by increased body fire which is supported by vata. Vata inside body increases in winter because of cold and dryness which is prevalent in outer atmosphere.The winter time depression is noticed mostly in persons who have vata as major constituent in their prakriti or body constitution.

The cause for this type of change is longer nights of winter.Light therapy is recommended by doctors for winter time blues. Exposure to artificial light may cause headache , Irritability ,Eye strain , Inability to sleep and fatigue. Exposure to sunlight and if sunlight is not available sitting near fireplace is the remedy suggested in Ayurveda.Keeping the home well lit with lights help to reduce the intensity of depression.Moderate exercise like yoga is another remedy for winter depression.

Ayurveda recommends oil massage (abhyanga) to body and head (moordha taila.). Indulging in sexual act to keep the moods elevated and to keep the body warm is another strongly suggested ayurvedic remedy.Meeting friends who are kind and understanding boosts morale and brightens up the day. Spending time with friends on the beach helps to expose your body to sunlight and keeps your spirits high.Relaxing with meditation, massage , light music and laughter helps to great extent.

The following ayurvedic tips help to prevent and reduce the intensity of seasonal disorder of winter, the winter time blues.

1. Expose yourself to sunlight as much as you can. In absence of sun light sitting near fire place is very helpful.

2. Massage your body with vata balancing herbal oil (abhyanga). Never forget to apply oil on your head (moordha taila).

3. Then remove the oil by taking hot water bath. A mixture of flours of yellow gram (channa), green gram (moong) , fenu greek seeds (methi) in equal proportion is the best herbal scrub which can be used to remove the oil. This mixture prevents the washing of natural oil from skin.

4. Consume hot soups.

5. Use vata balancing foods like wheat, oil, corn, black gram and jaggery.

6. Tickle your taste buds with sweet, sour and salt tastes

7. Always use hot water for all daily routine activity.

8. Use thick blankets and sheets made of cotton, silk and wool.

9. Always wear foot wear.

10. Indulge in sexual act.

11. Spend your leisure time with friends and relatives whom you like.

Biography of Dr.SavithaSuriDr.SavithaSuri has been an Ayurvedic Practitioner since 1989. After getting a graduation degree in ayurveda (Bachelor of Ayurvedic Medicine and Surgery) in 1988 from University of Mysore, India, she started practising ayurveda . Her articles about ayurveda have been published in news papers and websites. She is a regular health columnist to a regional news paper.Dr.SavithaSuri lives in Mysore , Karnataka, India.

She gives consultations in Mysore and also in Bangalore, the silicon valley of India.http://www.ayurhelp.com/
email doctor@ayurhelp.com
Article Source: http://EzineArticles.com/?expert=Dr.Savitha_Suri

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Nutrition for Peak Recovery

By John Eliot, Ph.D.One of the factors that significantly influences recovery—how steep the slope of the curve, and therefore how much of an overshoot (image a hose pointing into the air and then adjusting the pressure of the water)—is the fuel the body has available to it. If the right volume and combination of nutrients are available, the body will sling back with tremendous force.

If not, both the benefit from training will be dampened, and lengthen the time it takes before training can be resumed will be lengthened.To take full advantage of nutrition’s impact on the overshoot, fuel has to be on hand when the body starts to recover.

And, using a little common sense, you can’t immediately get fuel to your muscles, organs, and brain by eating—unless you’re going to tote an IV bag around. Digestion just plain takes time.The most influential period in recovery happens in the first hour post-training. At that point, your muscles need glycogen and amino acids, your liver needs hepatic sugar, and you must have a host of co-factors such as insulin.

But take amino acids, for instance. Their source is protein and it takes about 3 hours to digest protein. If you wait until after training to provide these nutrients, your timing will be off by 200%. Certainly not peak performance!So what can you do? Pay strict attention to pre-training fuel intake. Here are four basic guidelines that are critical for all athletes follow:

(1) Eat a well balanced, healthy meal about 3 hours prior to conditioning. This includes a full serving of low-glycemic index carbohydrates such as fruits, legumes, whole grains, and non-fat milk, along with a full serving of high quality, lean protein (servings are dictated by weight, level of fitness, metabolism, gender, and type of sport).

(2) Drink plenty of water throughout the day. For many sports, this requirement is upward of 100 ounces every 24 hours!

(3) Take in a liquid form of carbohydrate (5-10% carbohydrate by solution) immediately before training commences. The company Twin Lab makes a good product for this, called Hydra Fuel.

(4) Down an exercise recovery drink right after finishing your conditioning (or as soon as your stomach will tolerate one). The best recovery drinks are scientifically designed to provide the right balance and forms of carbohydrates and protein. Check out Twin Lab’s OptiFuel 2.

JOHN F. ELIOT, PH.D., is an award winning professor of management, psychology, and human performance. He holds faculty appointments at Rice University and the SMU Cox School of Business Leadership Center. He is a co-founder of the Milestone Group, a consulting firm providing training to business executives, professional athletes, physicians, and corporations. Dr. Eliot’s clients have included: SAP, XEROX, Disney, Adidas, the United States Olympic Committee, the National Champion Rice Owl's baseball team, and the Mayo Clinic.

Dr. Eliot’s cutting edge work has been featured on ABC, MSNBC, CBS, ESPN, Fox Sports, NPR, and highlighted in the Harvard Business Review, Wall Street Journal, New York Daily News, Entrepreneur, LA Times, the Washington Post, USA Today, and the New York Times. Dr. Eliot serves on numerous advisory boards including the National Center for Human Performance and the Center for Performing Arts Medicine. His latest book is Overachievement:
The New Model for Exceptional Performance.

For more information, visit Dr. Eliot’s site at http://www.overachievement.com/
Article Source: http://EzineArticles.com/?expert=John_Eliot,_Ph.D.

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U.S. RDA vs. Optimal Health

By Don Ford, M.D.Recently attempts were made to make food labels easier to read. Everyone is familiar with the boxed information on our food packaging that provides information about the nutritional content of the food inside. It tells you the serving size, calories, and percent of the US RDA, which stands for the United States Recommended Daily Allowances, which this food product meets.

But many people wonder what are those “recommended daily allowances” based on?

The percentage of US R.D.A. is based upon a 200 pound, average sized man on a 2000-calorie diet. They are also based on the amount of vitamins, minerals, and essential nutrients to provide “adequate” health for this man. According to an article published in Health World Online, entitled Nutrient Intake From Typical American Diets “the RDA are the most commonly accepted guidelines for establishing target levels of nutrient intake, however, the RDA are not intended to represent optimal levels of nutrient intake for the individual”.

Common sense would dictate that if a consumer is reading the food packaging for the nutritional content, that particular consumer is interested in optimal health as opposed to just “adequate health” that is represented on the food labels.Since the vitamins, minerals and essential nutrients to achieve optimal health isn’t represented, you could reach 100% of RDA every single day, and still be deficient in many of the essential nutrients that would provide personal optimal health.

Each individual’s body absorbs, distributes, metabolizes and excretes essential nutrients a little differently. Many things can alter an individual’s nutritional needs such as age, illness, pregnancy, dieting, exercise, stress, or certain prescription and over the counter medications.There is testing available from your doctor that can give you a personal, individualized analysis of the essential nutrient demands for your body.

You can learn more about this test from Spectracell at their website http://www.spectracell.com/http://www.essential-nutrients.net/

To learn more about supplements available to help prevent the vitamin, mineral and essential nutrient depletion caused by many of the prescription or over the counter drugs you take: http://www.essential-nutrients.net/store/PPF/Category_ID/11/products.asp

Article Source: http://EzineArticles.com/?expert=Don_Ford,_M.D.

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Joshi exhorts people to preserve Indian culture

Joshi exhorts people to preserve Indian culture: "Joshi exhorts people to preserve Indian culture
- -

Allahabad: Senior BJP leader and former union minister Murli Manohar Joshi has exhorted the people to unite for preserving Indian culture and traditions saying it was facing threat from all corners.

Addressing a gathering of party workers and supporters on his 73rd birthday celebration here on Thursday evening, Joshi said certain parties were playing politics in the name of caste and religion, which posed a great challenge to the country's unity and integrity.

''Hinduism is not a religion, but a tradition and pattern of thoughts...every citizen living in this country is a Hindu.'' The BJP leader maintained he was against reservation on the basis of religion. ''Former prime minister Vishwanath Pratap Singh divided the society by implementing the Mandal Commission Report.''

On the recent issue of the alleged mixing of bones in Ayurvedic concoctions by Yoga Guru Swami Ramdev, Joshi claimed a tirade had been launched to defame Ayurveda and Yoga at the behest of the MNCs for their vested business interest."




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'Delhi is all about money'- The Times of India

'Delhi is all about money'- The Times of India: "India, a spiritual country? New-age guru Deepak Chopra begs to differ...

'Spiritual groups in India are just a passing fad. Things have already improved in the West'

New-age guru, spiritual mentor, a student of consciousness - you can call Deepak Chopra by many titles, a fact that he himself acknowledges. But, as he explains, 'I don't believe in labels.

I just do what comes naturally to me.' If that turns out to be writing what he terms, 'an adaptation of the Kama Sutra,' well so much the better for his fans.

Ayurveda was another pet passion he once had. He claims it is 'another way of looking at matters and it's certainly not being practised in the right manner in India.' In fact, he feels India suffers from materialism and over-hype. "





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CPI-M anti-national, says Ramdev- The Times of India

CPI-M anti-national, says Ramdev- The Times of India:

"NASIK: Godman Ramdev has alleged that CPI-M, that was making false allegations against him', was 'anti-national, and maligning the Indian culture and ayurveda'.

'Divya Yoga pharmacy is a charitable trust and had been providing medicines at a reasonable rate to the poor', he told reporters here on Thursday, reiterating his stand to undergo any inquiry in the matter.

Ramdev is here to hold a yoga camp and over 15,000 people are attending the camp at Cidco area, being held in two-sessions since Thursday. "

ayurveda





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After backwaters and ayurveda, it’s experience tourism in Kerala

Newindpress - Chennai,IndiaKOCHI: As Kerala becomes a hot tourist spot for more travellers from Europe, backwaters and ayurveda may not be the only attractions to lure them. ...

KOCHI: As Kerala becomes a hot tourist spot for more travellers from Europe, backwaters and ayurveda may not be the only attractions to lure them.

The State Tourism Department is planning to promote ‘experience tourism’ which enable the tourists to interact with the locals and enjoy the ambience.

‘‘We have several ideas in mind like rural tourism, farm tourism, culture tourism etc. In the case of farm tourism, the tourists can stay with the farmers,’’ says B Suman, Tourism Director.

The concept brings in additional income for the farmers. The state is targeting high-end tourists with experience tourism. Along with that the Tourism Department is going to unleash a tourism promotional campaign in the US jointly with the Taj and Oberoi groups in March. Unlike Europeans, Kerala has not become must-see place for the Americans. The tourist inflow from the US is still limited.

The tourism season in Kerala is looking quite buoyant this time. Apart from the traditional strongolds of the UK, Germany and France, Kerala is getting lot of enquiries from tourists from Russia and Italy, says Suman.In fact, the Italians are taking a fancy to Kerala among the South Indian states, says E M John, general manager of Iterveda Tours & Services. ‘‘We are bringing around 120 tourists from Italy.

We are also trying to promote the North Kerala in a big way,’’ he says.Another trend observed in the current season is the rise in individual tourists. Says Jose Dominic, managing director of cghearth: ‘‘A visible trend is that of alert independent traveller, who contribute to what is called responsible tourism, particularly in the matter of environment.’’There is less demand for pre-scheduled and tailor-made programmes. Also the tourists seem more oriented towards culture than beaches, perhaps because at the time of the booking around six months ago, tsunami could have been at the back of their minds, he says.

The hotel bookings are better than that of last year when tsunami affected the tourist flow. Overall the tourist arrivals are expected to pick up in the current season. ‘‘Our hotels are all 100 percent booked,’’ says T Damu, vice president (corporate affairs), South, Indian Hotels Company Ltd, owning the Taj Hotels.

Apart from the regular tourists, there is a good demand for rooms from those attending weddings and international conferences. Damu feels Kerala could benefit from encouraging new trends like adventure and culture tourism.





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