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Sunday, March 07, 2010
Food industry continues to market junk food to children
In 2006, the Institute of Medicine (IM) made recommendations to the food industry to reform their marketing strategies towards promoting more healthy, nutritious food rather than junk food. In 2007, the U.S. Council of Better Business Bureaus launched the Children's Food and Beverage Advertising Initiative, an effort aimed at meeting the IM recommendations. Over 12 of the nation's largest food producers agreed to cooperate in changing their advertising strategies. READ MORE...
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